“BrandMaker brings our marketing budget managers real-time cost attribution across all budgets. Combined with reliable performance measurement, we are able to adjust budgets and significantly optimize marketing ROI.”

"The BrandMaker system gives us the ability to provide all retailers, regardless of size and location, with the marketing support they need. It is our central tool for distributing, managing, and providing our marketing materials in a CD-compliant manner, and in a wide variety of customizable formats."

"With our project, we are at the very beginning of what is possible through comprehensive MRM. We can already see how the central content platform strengthens our global cooperation. We are also questioning our marketing processes and seeing where we can improve everywhere. This opens up a wide horizon for …

"Our goal is to significantly increase the value of our brand portfolio."

"It gives us the transparency we previously lacked. Nowadays, we have absolute clarity about which measures we want to perform – or have performed already – for a specific product in a specific target group in a specific time period. We know which products were well received by the customer …

"We really felt the benefits of the portal right from the very beginning."

"Even if in the beginning we had to overcome hurdles with respect to the then-limited browser selection, we are very satisfied with our marketing platform."

“Before the platform, it would take anywhere between a week and two weeks to get a simple flyer or business card completed because we were so backed up with requests. With the amount of graphic designers we have, it would now take months to create materials to support our large …

"Global control of the Bayer brand is enormously important. The BrandMaker Digital Asset Manager provides us with a central platform where employees worldwide can instantly access brand-approved assets. This ensures brand compliance at the regional and local level, strengthens our brand profile, and gives our teams the ability to rapidly …

"The decision to adopt BrandMaker’s Digital Asset Manager was made for three reasons: the system’s integration capability; the inherent scalability; and its modular structure. This modularity was critical to implementation because it gave us the ability to start small, test, refine, and gradually extend the platform to all groups, worldwide."

“We archive a great deal of images, such as product photography and materials, such as product information, especially for websites or marketing campaigns. We also use the BrandMaker system as a database of purchased images and materials.“

“These advancements serve to increase the scalability of marketing. We are moving away from manual processes, from people-intensive workflows. The immediate horizons are to work with BrandMaker on automated indexing of our documents and assets, and universal versioning and updating. In the near future we want to be able to …

“BrandMaker’s Marketing Planner solution provides us with the efficiency and transparency required to significantly improve the implementation and success of our marketing campaigns. Now, employees in all bookstores have instant access to the information they need about the promotions and their direct involvement.”

"BrandMaker has enabled us to align our brand and be able to share our story."

"BrandMaker has enabled us to speak with one voice, have one source of truth, and do much, much more with the budget we have."