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The IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.
CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way they live, transact, and communicate across mobile, private and public cloud, distributed and mainframe environments.
Apptio creates wildly successful customers by delivering actionable insights that drive technology spend ROI. Customers begin to see value with Apptio in as little as 5 hours and gain full visibility into all foundational elements of IT in 30 days. On average, Apptio can reduce cloud costs by more than 30%, and the average Apptio customer saves more than 18% per year with financial management. Whether you need help understanding the true cost of the cloud, optimizing your technology spend or communicating IT's value to the business—Apptio can help.
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