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Blueocean Market Intelligence Case Studies

  • Usage and attitude segmentation unveils insights to develop a sustainable and differentiated solution to address unmet needs of customers

  • 360 brand tracking assessment for a global PC vendor

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    LatentView Analytics is one of the largest and fastest growing data analytics firms globally. As technology transforms their lives and a new generation of digital consumers emerge, companies must fight to stay relevant. LatentView provides its customers with actionable insights from digital data, which helps create brands, products and services that engage with consumers, across touch points.

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    ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

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    WaterSmart Software empowers water utility managers with actionable insights from a sea of data to help increase customer satisfaction, reduce unaccounted for water loss, and improve operational efficiency. Utilities using WaterSmart’s award winning cloud-based, analytics and customer engagement platform have demonstrated an increase in customer satisfaction of more than 35%.

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