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Blueocean Market Intelligence Case Studies

  • Leading global beverage company improved customer segmentation in multiple countries through social media insights

  • Product Assortment and Upsell Optimization for a Leading Global Footwear Firm

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    About

    LatentView Analytics is one of the largest and fastest growing data analytics firms globally. As technology transforms their lives and a new generation of digital consumers emerge, companies must fight to stay relevant. LatentView provides its customers with actionable insights from digital data, which helps create brands, products and services that engage with consumers, across touch points.

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    With over 1,000 clients in 47 countries, we are committed to a culture where we put people first – our customers, our employees & our partners. We specialize in Data Analytics, Business Intelligence, reporting, report distribution, report scheduling, dashboards & automating business processes. From scheduled BI report delivery to browser-based Data Analytics & mobile-enabled dashboards, the magic sauce is in our proprietary business process automation experience & know-how that leverages business rules, workflows & instant notification capabilities built right into our Business Intelligence, Data Analytics & report distribution solutions.

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    ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

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