"Bluecore Advertise™ has proven to us that using predictive modeling to focus our audiences and bid more specifically on customers who are likely to convert can drive sales more aggressively and with better efficiency in Criteo. Now we’re working to apply that to social and other paid media channels."

“The next thing we want to do with Bluecore is dig into the post-purchase journey so we can determine the best way to communicate with people after they buy. There’s so much more we can unlock, and drilling down into customer journeys is just the start.”