"Most brands don’t have a CAC problem. They have a tracking problem. We’re still seeing it in 2025: → Meta optimized for Purchase, not New Purchase → Reporting looks great. ROAS is solid. → But your CAC is secretly tanked by returning customers who would've bought anyway. This one switch …
"Wellness brand leverages Blotout's flexible customer data graphing for Meta, Klaviyo, and Google, enabling highly specific email campaigns."
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