Bing Ads is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Bing powers one third of U.S. desktop searches and 12 billion monthly searches around the globe, plus connects you with 62.5 million searchers that Google can't reach. In fact, 27 percent of their clicks come from searches that are exclusive to the Bing Network. Bing Network is a part of your customers’ life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.
"We might not get as much of the volume as with Google AdWords, but the volume of traffic that we get converts really well at a lower cost."
Read Bing Ads Reviews, Testimonials & Customer References from 3 real Bing Ads customers.