"Traditionally, we relied on wholesalers to do a lot of our marketing, but going direct-to-consumer has enabled us to share our brand story with customers on our own site and in our own way."
“The definition of a growth trap is when a company’s growth outpaces its ability to manage that growth effectively, and that’s exactly what we were in.”
“Our goal for the last few years has been to increase our web performance and conversions to expand our customer base into a younger demographic and to utilize the digital technologies available to us to provide them with a better shopping experience.”
"BigCommerce allowed us to organically figure out where the demand was. Before we start going into big marketing pitches, we can see where potential customers are. If there's an opportunity, we build on it.”
"We've managed quite successfully with 14 separate stores, and at the moment, it's relatively straightforward for us to spin up a new store. We had South Korea and Australia running within two weeks.”
“However, our global group, Hamat, is much larger, In Israel, Hamat is basically the source for everything kitchen and bath, so you can go into one of our stores and buy a shower, a bathtub, a bathroom sink, a kitchen sink, or a kitchen faucet.”
“Our main goal is to provide our customers with an omnichannel experience where they can make purchases from anywhere, It’s important for our customers to be able to purchase how they want, whether that’s online or heading into a store for a more personalized service.”
“We had reached a point with that old system where anytime we wanted to add a new feature, we had to repair or update something. We needed a platform that could grow as quickly as the business.”
“BigCommerce is geared towards developers, but it also has that entry point where you can just jump in and start using it. You don't need to rebuild or reinvent the wheel if you don't want to, which was the big selling point for me.”
“The availability for us to work with a lot of different applications and create customizations was a big reason why we chose BigCommerce.”
“We've kind of let the Marketing Team go, which has been great because they're great at what they do. We don't want to be a stopgap for them, and BigCommerce lets us get them set up and let them go.”
“There was a great ambition and appetite at White Stuff to keep up with the pace of change in the fashion retail market, but we just didn't have the tools to do that.”
“The fact that BigCommerce had a mature Enterprise plan support team and the API behaviors we needed was pretty significant. BigCommerce just stood out, and it made sense.”
“It was those two things, features and functionality, that really set BigCommerce apart from the pack and ultimately led us to replatform to BigCommerce.”
“The bespoke platform we were on before was quite limiting in what you could do if you weren't basically a full stack developer. Something as simple as changing a product image would mean updating databases and running scripts and things. It wasn't usable for scale, which is what I wanted to do."