“We connect with people on an emotional level. As soon as the brain activity starts to move here, we move out of fight, flight or freeze and into solution mode. Money is very hard to use, and it’s full of emotion. So that’s where you have to go to get …

“Pay on-demand solutions that work with employers face a lack of employee penetration and friction to growth from a business standpoint. There are psychological barriers consumers need to overcome when revealing their financial circumstance to employers. We’re pioneering the pay on-demand solution directly to consumers, to maximise takeup and achieve …