Latana creates brand tracking software that delivers the insights brands need to thrive. Their brand tracker provides reliable insights and trustworthy information upon which you can base decisions. They push boundaries to bring quality brand tracking software to the world. At their core are authenticity, passion, and spirited teamwork.
Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.
Upwave sells Brand Intelligence to the world’s leading brands. Their technology-driven solutions include Market Research and Ad Measurement. Brands use Upwave’s platform to talk to customers after every touchpoint: ad impressions, site visits, online & offline purchases. They track tens of billions of consumer touchpoints per month. They use that data to hyper-target consumer interviews across their proprietary publisher network, which reaches hundreds of millions of people every month. Upwave was launched in Y Combinator and has raised Seed & Series A funding from SoftTech, Bloomberg Beta, IDG Ventures, and PivotNorth. The company is based in San Francisco.