“The unexpected thing about Attract is that I reached out to a bunch of people during the sourcing phase and now I see that some of them like the ParentTV posts on social media and a few have messaged me to see how I’m going – and even to grab a coffee. It’s cool to see this pool of people that I’ve curated through the Attract process and I know that soon I’m going to need another developer, so I’ll probably look there first. It’s this long-term benefit that I didn’t initially foresee.”