“We’re certainly handling big data, but what we’re really after is big information: the ability to identify the valuable insight from the sequences in front of us. To do this well, we need good data, good analytics and good tools. We quality control these elements carefully.”

“European Athletics is already working with Atos as our Official Timing and Data Partner to deliver timing, scoring and results at our events. Now with this new agreement Atos becomes our Official Digital Partner allowing us to take our relationship to the next level, where we intend to build a …