"The robust workflow engine allowed us to streamline the campaign workflow for all business units into one template, incorporating all the stakeholders- program management, list management, Legal, Compliance, Response and Contact Management. Increased efciency by having a single front door for all campaign requests."
"We strive for continuous improvement in our processes, and the needs of the business are frequently changing--so it’s vital to have a tool flexible enough for tweaks and overhauls as necessary. Aprimo allows us significant flexibility in developing our campaign workflows, afording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators."