"The robust workflow engine allowed us to streamline the campaign workflow for all business units into one template, incorporating all the stakeholders- program management, list management, Legal, Compliance, Response and Contact Management. Increased efciency by having a single front door for all campaign requests."

"We strive for continuous improvement in our processes, and the needs of the business are frequently changing--so it’s vital to have a tool flexible enough for tweaks and overhauls as necessary. Aprimo allows us significant flexibility in developing our campaign workflows, afording us the ability to both streamline our work …