"AppsFlyer is simply irreplaceable. They are our source of truth for marketing performance, and their customer success team is an amazing resource for industry insight and experience."

"AppsFlyer's mobile marketing analytics are a key part of our marketing activation."

“The best value we get from Predict is the understanding of how our users perform over the long term, which is translated into positive ROI through making the right decisions faster. Making the right decisions with Predict improved our overall ROI.”

"One of the biggest advantages of AppsFlyer’s audiences is that you can manage users from all advertising media in one place. Once you create a template on your audience, you don't have to set separate segments for each media, which is very efficient. When we updated segments through AppsFlyer’s audiences, …

"Fraud prevention isn’t a one-time fix. It’s a strategy — and with AppsFlyer’s Fraud Protection we’ve built a system that works."

"AppsFlyer’s product is intuitive and dependable at scale while their support staff is unmatched - they are very helpful with questions, they are also very proactive in reporting new features or plans to improve performance. AppsFlyer assisted us every step of the way: from our LTV model to helping us …

“TikTok is one of the rising stars with millions of users around the world, and as an advertising platform, it’s one of the most important right now for Supersonic. I was sure that we hadn’t yet seen its full potential and so we wanted to learn how to get the …

“To get the most from our TikTok experience it was important to pull the cost data and have the ability to view it alongside the rest of the data, all in one place. Luckily, AppsFlyer were early adopters of the TikTok API, which gave us the ability to pull the …

"The ability to optimize separately for IAA and IAP on Meta has been a game-changer, allowing us to fine-tune our strategy for each segment and reach the highest-value users. This not only improved campaign performance but also helped us unlock new revenue opportunities across different regions and scale efficiently in …

“Our biggest obstacle in driving profitable iOS growth was ATT consent. Low opt-in rates across ad networks limited our ability to collect device identifiers, reducing targeting precision and campaign efficiency.”

“The increase in optimization events allowed Google and AppsFlyer algorithms to learn faster and more effectively. As a result, we were able to improve our bidding, targeting, and creative testing—ultimately driving stronger campaign performance and more efficient budget allocation.”

“Having a unified view is very important for us, as our retargeting budget is significant and we need to see overall performance in one place. This allows our team to quickly identify trends, make informed optimization decisions, and ensure that budget allocation across campaigns is efficient and aligned with our …

"I see all my campaigns in one dashboard and in real time. AppsFlyer gives you a clear view of your data, it’s very user friendly and the customer support is great."

“The biggest benefits of Creative optimization were twofold. The first was being able to iterate on what performed best for specific platforms through A/B testing, which helped improve the messaging in our creatives per channel. And the second was helping us find those channels with the high-value users we’re looking …

"Our AppsFlyer customer success manager provides us the best practices to ensure AppsFlyer is working best for Queenly."