"Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes."
"Being able to connect the dots between web and mobile is essential for our business. In today's multi-channel and multi-device world, identifying precisely how customers are interacting with our brand has been a huge pain point for us. AppsFlyer's people-based attribution has changed the way we do marketing, giving us insights we've never had access to before."
“We were missing a lot of key aspects of the data. We could see our player level data, but we didn’t get accurate attribution data. It was impossible to say whether our players came from our Facebook Ads, Google Ads or if they were organic.”
“AppsFlyer's CX and Deep linking suite made the ad-to-app experience super smooth for our users! They took away all the hassles when users clicked on ads and made it easy to enjoy our awesome content right away. That's why users stayed longer exploring everything we offer. Plus, they made it a breeze for us to work with different streamers, keeping track of their performance without any fuss. Thanks to AppsFlyer, we know what works best, and it's no wonder we're rocking the live game streaming world!”
"OneLink was simple, powerful, and ready to go out of the box – everything we needed to run a bold offline campaign with full confidence we could attribute key in-app events with the same granularity as online campaigns."
"After discussing Protect360 with senior management, everyone was impressed and extremely satisfied with the end result—saving an exponential amount of money on advertising by blocking fraudulent installs."
"AppsFlyer enables us to fairly test new media partners in just one month without having to implement the new partner SDK."
"AppsFlyer’s attribution platform is an everyday every-hour tool for our team. Without it, the business does not happen."
"Although losing user level data is one of the biggest changes mobile marketers have confronted, AppsFlyer's SKAdNetwork solution made our transition into a privacy-centric reality painless."
“The impact was immediate. As soon as we started using Revenue Recommendations our ROI increased by 114% and our CPI dropped by 83%.”
“By decreasing our revenue ranges and getting rid of outliers, we can measure more with fewer bits. In the past, we needed all 63 values to measure a specific revenue range, now we’re using 30 to measure the entire user LTV.”
“It’s really important to analyze data on a granular level to take informed decisions. AppsFlyer gives us visibility through front end dashboard as well as raw data that is matched with our internal data for in depth analysis."
"The on-boarding was extremely smooth, even though we had to plot hundreds of in-app events against unique triggers and multiple parameters, due to AppsFlyer 24/7 customer support. With the option to customize our AppsFlyer ID’s we were also able to stitch customers back-end account identifiers within the AppsFlyer ID’s – allowing us to further track our customers journey in parallel offline databases. The ID stitching also allowed us to secure our customers PID’s – which is a very important regulatory clause for our industry. We signed up to use one small facet of AppsFlyer services, but realized in a very short span of time that AppsFlyer’s holistic suite of services could help us in further enriching our information stack. Protect 360, Xpend, Incrementality and One-Link are the core services which we’re utilizing currently for better decision making."
"Right after our MasterClass Training, our ability to incorporate advanced data measurement into our daily business-making process increased dramatically. It has allowed us to make smarter decisions across the board. It's amazing what you can learn from one MasterClass and the immediate action you can take to significantly improve efficiency."
"As leaders in consumer finance, FE Credit aims to provide our customers with the best app user experience. AppsFlyer’s services and tools help us increase the effectiveness of our marketing campaigns as well as give our marketers the opportunity to approach customers with more effective segmentation and ad targeting, ultimately improving the user experience."
FeaturedCustomers has 1,865,419+ validated customer references
including reviews, case studies, success stories, customer stories,
testimonials and customer videos that will help you make better
software purchasing decisions.