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“The AppNexus Programmable Platform was able to drive CTRs of up to 0.07% during this initial phase, an improvement of roughly 75%. This ultimately led to higher overall CTRs and cut down the amount of budget previously spent trying out different strategies.”
“APP is the way forward and Greenhouse Group’s expertise in using AppNexus is generating a higher return on ad spend than we can achieve with other partners."
Flite is the leader in multi-screen advertising, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and …
PubMatic is a publisher-focused sell side platform for an open digital media future. They exist to help their clients succeed. They work tirelessly to optimize your performance while their SSP …
Index Exchange is a global advertising marketplace where premium digital media companies transact their ad impressions with accountability and in real-time. Built on the pillars of neutrality, openness, and the …
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