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“The AppNexus Programmable Platform was able to drive CTRs of up to 0.07% during this initial phase, an improvement of roughly 75%. This ultimately led to higher overall CTRs and cut down the amount of budget previously spent trying out different strategies.”
“Rather than being just another buyer inside the walled garden, APB’s customization enabled us to find the hidden gems on the AppNexus platform, empowering us to optimize our client’s performance as measured by its unique KPIs.”
Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. They …
Design Angler is a digital advertising agency. They have services and solutions that they offer to businesses, artists, entrepreneurs, musicians, or anyone with advertising needs.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use their technology to monetize their content across all screens and formats including CTV, online video, display, and audio. …
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