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“Rather than being just another buyer inside the walled garden, APB’s customization enabled us to find the hidden gems on the AppNexus platform, empowering us to optimize our client’s performance as measured by its unique KPIs.”
“The AppNexus Programmable Platform was able to drive CTRs of up to 0.07% during this initial phase, an improvement of roughly 75%. This ultimately led to higher overall CTRs and cut down the amount of budget previously spent trying out different strategies.”
Flite is the leader in multi-screen advertising, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and …
Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. They …
The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform …
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