“With the recent rising pandemic in Taiwan, physical stores bear the brunt. As the market began fighting a promotional war to attract consumers, Shiseido acknowledged that only a deeper understanding of consumers’ decision-making processes can sustain brand influence. Appier’s AiDeal solution has stimulated faster purchases from hesitant buyers on the beauty website through differentiated offers. It provides customers with new shopping surprises while ensuring channel advantages, allowing new and current members to have better online shopping experiences. In response to future states of the pandemic, we will work with Appier to strengthen our digital marketing to allow customers to easily shop beauty products that are suitable and authentic, without leaving the house.”