Appier is a technology company offering next-generation cross-screen marketing solutions to advertisers across the globe. Appier is passionate about making advertisement the preferred content that connects business and users. Leveraging the power of Artificial Intelligence and Big Data, Appier delivers right marketing content to the right audiences at the right time on the right screen, aiming to make digital marketing experience easier and happier for everyone.
“From the social marketing perspective, we position Instagram as a higher-level branding channel with on-brand images. However, with more than 600 thousand followers that we accumulated on Facebook over the years, we wanted to leverage this campaign to reach out to more potential BMW enthusiasts in this pool and further foster their loyalty, thus converting them into buyers,"
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