"Micheline Is Now A Boutique That Shows The Highest Quality."

"Honesty, One Of The Main Values That The Brand Represents."

"The Hand-Made Identity Is Meant To Praise The Traditional Food Making Process Of Santa Cruz."

"To Inspire The Imagination On The Endless Possibilities That Can Be Attained From Wood."

"Brand’s Delicate Details That Reflect Its Sweetness, Purity And Femininity."

"The Brand's Commitment To Nature And Conservation."

"The Typographic Logo Inspired By The Architectural Support Elements From Their Projects."

"An Identity Based On Magic And Rituals."

"A Conceptual Wink At The Brand's Cheeky Naming."

"A Brand That Preserves Simplicity And Cleanliness In A Vintage Style."

"A Red Diagonal That Represents The Firm's Dynamism And Innovative Personality."

"The Golden Cross Symbol Is A Salute To The Brand's Swiss Nationality."

"A Space Where Each Of The Bead Maze’s Attributes Are Used For The Products’ Exhibition."

"The Rebrand Reference The Video Calibration Process."

"Represent The Ability To Think And Learn As Humans Do."