"We Placed Two Lines In Cyan And Magenta, As A Relation With A Modern French Flag."

"We Chose Honesty As The Brand's Leading Value."

"A Red Diagonal That Represents The Firm's Dynamism And Innovative Personality."

"The Use Of Color Conveys The Vitality And Energy Of The Region's Natural Treasures."

"A Brand Where The Enjoyment Of Food, Good Wine And Love Of Travelling Meet At The Same Place.

"The Pattern Is Inspired By Flower Petals Simulating Their Movement Through The Air."

"The Rebrand Reference The Video Calibration Process."

"The Icon Symbolises A Progressive Evolution In Tune With The Brand’s Legacy."

"The Golden Cross Symbol Is A Salute To The Brand's Swiss Nationality."

"The Logotype Is Custom Made To Look Modern And Sharp."

"Represent The Ability To Think And Learn As Humans Do."

"The Typography Unifies The Cursive Handwriting, Giving It An Artesanal Touch."

"The Goal Was To Create A Healthy Beverage That Was Practical And Accesible."

"The Combination Is Meant To Convey Commitment And Trustworthiness, But With A Feminine Touch."

"Black And Gold Create The Ideal Ambiance To Bring Out The Glitz In The Brand's Jewelry."