"We Started With A Dotted Pattern, Hierarchies And Reticulated Arrangements."

"These Elements Turn Bricos Into A Brand Ready To Compete Internationally."

"The Zeppelin Icon Pays Homage To Galo's Bakery."

"The Seal Uses A Typographical Combination Of Akzidenz Grotesk And Didot."

"To Extol The Most Remarkable Product Information: Its Origin And Quality."

"OUR BRANDING PROPOSAL EVOKES NATURE AND OPEN SPACES."

"The Logotype Was Inspired On Traditions And Rites Performed In Mexican Prehispanic Cultures."

"The Logo Simulates Organic Shapes Like The Ones Created By Moving Water."

"Peripherals Are Inspired By The Graphics Found In The Modulation Of Wooden Shingles."

"A Conceptual Wink At The Brand's Cheeky Naming."

"It Will Always Feature A Portrait Superimposed By A Frame Of Gorgeous, Shiny Foil."

"Inspired By The Work Of The Italian Architect Scarpa."

"The Icon Symbolises A Progressive Evolution In Tune With The Brand’s Legacy."

"Our Brand Proposal Adopts Graphic Styles From Mexico During El Porfiriato."

"The Use Of Color Conveys The Vitality And Energy Of The Region's Natural Treasures."