"An Elegant Typographic Palette And A Logotype With Allusion To A Family's Monogram."

"For The Naming, We Played With The Shop's Main Patrons' Characteristic Duality."

"Quotation Marks Playing With The Idea That Every Tea Shares A Different Story."

"A Brand That Could Coexist With Any Art Style."

"Line Patterns Are Inspired By Different Eyelash Proportions And Shapes."

"It Is Simple, Clear And Inspires Warmth And Trust."

"The Cotton Paper's Die-Cut In The Shape Of A Stair To Heaven."

"The Quality Of The Product Is Reflected By The Pureness Of The Packaging Design."

"The Combination Is Meant To Convey Commitment And Trustworthiness, But With A Feminine Touch."

"The Brand's Distinct Brush Strokes Are Based On Pierre Bonnard's Paintings."

"We Designed A Logo And Emblems System That Elegantly Communicate Brand Values."

"We Placed Two Lines In Cyan And Magenta, As A Relation With A Modern French Flag."

"The Monogram Is Sharp And Heavy, Especially When Emphasized By The Surrounding Diamond."

"An Identity Based On Magic And Rituals."

"The Hand-Made Identity Is Meant To Praise The Traditional Food Making Process Of Santa Cruz."