"A Brand That Offers Functional, Original, Intrinsic Beauty As Well As A Timeless Image."

"Gradients Represent The Dawn And Sunset."

"Represent The Ability To Think And Learn As Humans Do."

"Inspired By The Work Of The Italian Architect Scarpa."

"A Red Diagonal That Represents The Firm's Dynamism And Innovative Personality."

"The Brand's Commitment To Nature And Conservation."

"A Conceptual Wink At The Brand's Cheeky Naming."

"Line Patterns Are Inspired By Different Eyelash Proportions And Shapes."

"The Monogram Is Sharp And Heavy, Especially When Emphasized By The Surrounding Diamond."

"The Cotton Paper's Die-Cut In The Shape Of A Stair To Heaven."

"The Hand-Made Identity Is Meant To Praise The Traditional Food Making Process Of Santa Cruz."

"Inspired By The Delicate Brush Strokes Of Tibetan Calligraphy."

"A Brand That Preserves Simplicity And Cleanliness In A Vintage Style."

"The Logotype Was Inspired On Traditions And Rites Performed In Mexican Prehispanic Cultures."

"The Design Resemble The Uniqueness And The Hard Work Behind Each Individual Brew."