"The Balance Between Typographical Styles Represents Undr's Distinctive Versatility And Timelessness."

"The Logotype Was Inspired On Traditions And Rites Performed In Mexican Prehispanic Cultures."

"Our Proposal Draws Inspiration From The Use Of Lines, Dots And Colors Found In Aboriginal Art."

"A Conceptual Wink At The Brand's Cheeky Naming."

"Our Branding Approach Speaks Of Transformation."

"The Brand's Elements Convey The Greatness Of Sofia's Architectural Project. "

"It Is Simple, Clear And Inspires Warmth And Trust."

"The Romantic Style Of The Poems Of Amado Nervo And The Architectural Style Of Luis Barragan."

"Honesty, One Of The Main Values That The Brand Represents."

"It Will Always Feature A Portrait Superimposed By A Frame Of Gorgeous, Shiny Foil."

"Using Copper Foil Over A Starry Pattern We Gave The Brand A High-End Look."

"The Icon Symbolises A Progressive Evolution In Tune With The Brand’s Legacy."

"The Typographic Logo Inspired By The Architectural Support Elements From Their Projects."

"We Kept The Brand Classic And Traditional While Working At Elevating Its Legacy."

"Gradients Represent The Dawn And Sunset."