“Getting started with AMP was easy because it is built on existing web technologies. And since AMP is not a template based system, we were able to host our content, style it as we see fit, and easily integrate our existing advertising, analytics and other business tools.”

“Using all possible channel types was key for us, to test the increases in performance compared to the non-AMP experience. By deploying AMP pages to multiple platforms, we’ve been able to unify all front-end development. As a result, our development costs have been cut nearly 60%.”