AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you. AMP builds on your existing skill sets and frameworks to create web pages. AMP is supported by many different platforms, and it's compatible across browsers.
“We implemented AMPHTML ads in the masthead, within articles, at the end of each article, and after the related content section. The ad space can be filled either programmatically or through the open auction.”




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