“We’re using wins we see on our landing page tests in other channels and implementing them on our AMP page. What works on a non-AMP page also should work on an AMP mobile landing page.”
“Apart from implementing the technology, our job is also educating businesses about AMP and the importance of serving fast pages. We're experimenting with a DIY tool to create AMP versions for any website, which we hope will help increase the number of AMP sites created every day.”
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