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Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands, including Lexus, Kellogg’s, and Airbnb. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests.
"In order to generate site engagements of 62% with 5.5% of the media budget, we ran a full methodological comparison test. Choosing the Amobee platform was a decision taken for …
"When it comes to marketing, there is a highly analytical side, and then there is this emotional side. People don’t always act on rational benefits."
"The algorithmic approach of Turn [now Amobee] to audience design and media optimization has allowed us to quickly find new customers for our advertiser and significantly increase their brand awareness."
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