Affluence Public Relations Testimonials

"Say Hua is an Honours graduate in English Literature from the Nanyang Technological University of Singapore. Say Hua has always been inclined towards the English language but a spark was ignited during her undergraduate years as an English major. The rigour of academic writing, critical analysis, and in-depth research, not only in Literature, but also in other modules in Communications and Sociology, moulded her into a razor-sharp thinker, writer and communicator. Her internship as a Copywriter at an up-and-coming UX and UI design agency opened her eyes to even more forms of writing such as UX writing, web copy, marketing copy, case studies, blog articles and SEO writing. This was also where she created content for clients in the Property, Insurance and Digital Design industry. Being actively involved in the arts scene, she views writing as a craft that requires constant practice, mental agility and endless creativity to be able to communicate ideas clearly."

"With over two decades of experience with leading publishing groups in media account management spanning across publishers like Eastern Publishing, Gnomadic Publishing, Singapore Tatler and Blu Inc Media and managing her own Public Relations Consultancy, serving a client portfolio of illustrious brand names, Annie thrives on every detail of each campaign with acute intuition and sensibilities. For over a decade, she had the privilege of working with a long line of established names in fashion, beauty, consumer electronics, FMCG, wine & dine sectors. With a proven track record of managing successful campaigns for regional and international clients such as Estee Lauder Group, Shanghai Tang Crawford Joyce Group, Uniqlo, Aesop, Swatch Group, Cortina Watch, Richmont Group, DKSH Singapore, Pernod Ricard and more. Annie holds a Diploma in International Trading from the Singapore Management University."