Affluence PR is an expert in Public Relations for upscale retail establishments in Asia. This includes luxury boutiques, brand name stores, flagship outlets, themed restaurants, mid to fine dining places, bistros and bars. Why focus on PR for retail establishments They believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences. In an increasingly sophisticated world where people aspire for deeper connections, retail has the ability to allow brands to connect deeper with their customers and form lasting bonds through shared experiences.
"Regina is a seasoned marketing professional, with over 20 years of experience in various consumer markets; specialising in F&B. She has worked the front line, and also the back end of F&B and retail establishments, which gives us good grounding and understanding of PR and marketing strategies that work on the ground. Her extensive knowledge of operations, marketing concepts and public relations (both digital and mainstream) have given her a solid foundation in executing processes integral to making businesses work effectively and progressively. Regina holds a Diploma in Media Communications from Singapore Polytechnic."
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