Affinaquest, the leading data management and analytics company in institutional advancement and collegiate athletics, enables purpose-driven organizations to succeed by fostering audience affinity. Their comprehensive suite of integrated services unlocks the potential of crucial relationships with alumni, fans, students, and donors with a combination of richly accurate data, intuitive relationship management, donation amplification and game-changing predictive analytics. With them, they empower their clients to prioritize whom and how they engage, personalize every interaction to drive conversions, and maximize the yield of every dollar donated, ticket purchased, and email opened.
“We now have all this data accessible to the people who need it, when they need it, and everyone sees the same thing at the same time. We finally have that elusive single version of the truth. In fact, many times we’re literally looking at the numbers together and identifying strategies in near real time. That positions us for smarter business decisions because we know we’re acting on legitimate insights, and we’re all on the same page.”
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