"Consumers do not want an ad that is jarring and disrupts their listening experience. This innovative technology accelerates our speed-to-market and, most importantly, speaks to our customers in the tone and style that is consistent with their preferred music genre."

“This new format brings together the best of audio and digital, with a privileged listening context and a unique creative proposal encouraging the listener to interact with the advertising message. These tailor-made technologies and the success of this new listening experience reinforce our ambition to imagine new innovative formats for …