AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory. AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers.
“On the face of it the brief was pretty simple – to improve our “brand that appeals to me” relevancy scores by bringing to life our iconic summer themed strapline “from where you’d rather be” in a disruptive and unique way. The end result that the AdsWizz and NZME teams created with the Corona surf audio was incredibly innovative, enabled us to reach our audience in an occasion based relevant manner and ultimately delivered our “From where you’d rather be” message perfectly. More importantly it delivered the result we were after, with a 2% improvement in our relevancy scores.”
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