"The future of media buying is programmatic because it helps us focus our time, energy and resources on creativity and messaging for people who will find our products most useful. Audio ads literally allow us to speak with our target customers in a high engagement environment on Saavn. The reduction …

"Consumers do not want an ad that is jarring and disrupts their listening experience. This innovative technology accelerates our speed-to-market and, most importantly, speaks to our customers in the tone and style that is consistent with their preferred music genre."