"With the integration, we know exactly who we want to target, so we can allocate more budget to the leads we know will convert."
"AdRoll’s extensive account support, along with their creative capabilities is a huge resource for our team and allows us to focus more strategically on business growth."
"AdRoll's responsive customer support team and innovative platform have made it easy for us to get up and running on Facebook quickly, and for us to optimize, track and adjust campaign metrics, if necessary."
“Listen to what customers are asking on the phone and in emails. When you start to repeat yourself, you know the information is lacking somewhere and that you need to provide this information. You’ll also see a shift in the customers from not knowing to suddenly calling and emailing with very informed questions. People feel much more comfortable making a large purchase when they’re more informed.”
“In my role as the active participant, I usually share my maker’s release and would try to gain insights on their interests. As a passive observer, I would usually look at their feedback, reviews, or comments on their preferred brooch type and brooch colors. These valuable insights are helpful to gain perspective for brooches that speak more to them.”
"People forced to stay at home during lockdown accelerated the shift from physical retail to e-commerce. We have seen an increase in our conversion rate from May."
“So that's actually pretty challenging because most businesses, they kind of have this price point that they're selling things within. But we're trying to market and attract customers on all ends of that spectrum, and that can be a little challenging.”
"People record Shark Tank episodes, and all of the episodes are currently on Hulu. Luckily for me, when we blew up, there was only one bottle design and color, so it was easy to ship, and the supply chain was easy to deal with. My wife also has a business, so she had a bunch of employees help us get the initial rush out the door."
"Things are much better now, though there were inventory challenges to work through. When the first lockdown was announced, no one truly knew what to expect. We opted to offer customers deeply discounted products in the hopes everyone could stock up and maintain their skincare routine during quarantine."
"At one point, we were sending out emails to our customers with irrelevant content, and we saw pushback — the open rate dropped, and the number of unsubscribes went up. So now, we segment all our customers into different groups and only send relevant emails to appropriate customer groups.”
"Because so many people gravitated toward online shopping during the pandemic, we spent some time further refining our advertising strategy. We developed better awareness campaigns to bring our brand promise to life and spent more time crafting a compelling retargeting strategy, be it through emails, AdRoll display ads, or search."
“The retargeting campaign has been a huge success and a huge part of our growth."
“AdRoll Convert has been key to our growth online. The dashboard is clean, easy-to-use, and transparent—no data is hidden."
“We loved how easy AdRoll made it to set up and go. We didn’t need to have a creative team to execute successful ads."
"In this ten seconds or less culture, video ads are a powerful tool, especially when paired with retargeting. AdRoll has been my most successful media investment."