"When we think about our digital platforms, I think it’s really about providing our fans with the deepest way they can engage with our sport."
“If I’m unavailable for several hours, a requestor doesn’t have to wait to move a project along. The requestor can provide feedback directly in Workfront and everyone can see it immediately.”
“The ability to bring all of our consumer information together — in real time — is critical to helping us engage with billions of Coca-Cola consumers around the globe.”
“By unifying our data, we started waking up to the fact that our customers' trust is an extraordinarily valuable asset. They were telling us exactly what they were looking for, and we needed to be more aligned with ways to help them.”
“Not only are customers benefitting from streamlined, personalized experiences, but with Real-Time CDP, The Home Depot can now act on insights across channels to provide customers with deals, relevant messaging, and inspiration for their projects.”
“Workfront is a great foundational tool that helped us figure out our process and then define the way we work. It operated as a source of truth — creatives could go in there and say, ‘Okay. This is the latest and greatest version of this project that I’m working on.’ That was really important.”
“It’s been a bit of a happy accident for us to have such an integrated toolset, but it’s been strategic on Adobe’s part to acquire these tools. We were a Workfront user first, and we would have used Frame and Figma in our workflow regardless of integration."
“When we personalize experiences for our athletes and make them feel heard, we can better attract and retain athletes."
“We serve so many different types of athletes. It’s important that we show each one exactly what they’re looking for. We have some personalization in place, but the big challenge is trying to offer millions of athletes unique experiences.”
“Adobe makes it faster to create consistent content that we can reuse across channels. This allows us to scale our production and deliver the right messages for the right athlete.”
“You need help from technology to orchestrate content and messaging to land with individuals in exactly the right moment and context.”
“Our technology partnership with Adobe helps ensure we can execute this experience across all relevant channels by putting the customer first and meeting their highly personalized individual needs.”
“What has been at the core of the partnership, frankly, is having one single goal: how to reinvent experiences for our customers. We don’t separate what we do into IT and marketing. Instead, we work as a team, focusing on the customer journey and the experience we want to provide."
“People are so excited about the other platforms because the work is better and the user experience is better. But Workfront has such a human dimension to it. I do think that in adding it next, people’s lives are going to be better.”
“There's never a day that I don't see the correlation between coaching and the way I work as a creative leader. Accountability, team dynamics, culture, working through adversity — all of those are valuable coaching skills and leadership skills.”