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Adobe Analytics Case Studies

  • Eurobet increases revenue through improved customer engagement

    Alexis GrigoriadisDirector of Online Marketing

  • RCS MediaGroup analyzes customer data with Adobe Marketing Cloud for targeted campaigns

    Luca CrisĂ CRM Digital & Campaign Manager
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    Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand what marketing efforts are working and which are not. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.

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    4.7 / 5.0
    Customer References136 total
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    Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.

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    Windsor.ai helps marketers to increase sales through AI technology and measure the impact of their marketing spending quantitatively. The setup is fast and no additional tagging or tracking is required. Their platform helps companies to analyse the buying journey of customers across all touch-points and uses machine learning models to adjust the media-plan to increase ROI.

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