"We were interested in discovering what we were able to do with the resources and data we had. We based our strategy on insights from the previous year’s results, and undertook a trend analysis related to the pandemic."
"The accuracy of LTV prediction has been significantly improved since DeNA adopted the tracking function."
"Adjust's fraud prevention tools give marketers peace of mind and transparency into the traffic they are buying, and thanks to the Adjust APIs, marketers never pay for fraudulent installs. This means that fraudulent activity is never rewarded in-app, which creates a more sustainable and higher quality ecosystem for everyone."
“At ApnaKlub all the decisions we make are based on data. Adjust has fueled that decision-making process with accurate insights into the performance of our KPIs. We started with attribution and deep linking, then gradually made full use of Datascape in optimizing marketing costs.”
"Thanks to Adjust, we can now analyze funnel efficiencies from ad impressions to lead conversion, giving us a better understanding of user needs and improving overall cost-effectiveness. We now have a data-driven approach to running multiple campaigns with tons of ad groups and ads."
“Without correctly attributing every install of the SofaScore app to a specific channel, we wouldn't be able to run successful paid user acquisition campaigns.”
“When we came up with the idea for Tetris Primetime, the vision was that the best Tetris players in the world could earn a living playing the game, without relying on other work. And when you commit to that kind of vision, you have to make sure that the game is working and that it’s fair.”
"Adjust Automate enables us to see the overall performance across the campaigns as well as sorting the data online — we find this solution very useful."
"We are very grateful for the benefits Adjust offered us, such as the ability to change bids and budgets of ads without opening multiple dashboards and simplify operations by filtering campaigns with conditions."
"Criteo App Retargeting not only provides us with outstanding campaign performance compared to other retargeting solutions previously tested, it also provides us with the scale needed to expand rapidly into new regions. We see Criteo as a strategic partner that will be instrumental in helping us to continue to achieve our objectives as we expand to more regions in the future. The deep integration between Criteo and Adjust ensures that our marketing campaigns are leveraging all our in-app user activity in real-time, in a scalable and secure way."
"It was important for us to improve the cost of marketing performance. We used the cost and attribution data to help identify partners that could drive good quality installs and engagements with scale. Overall, we improved our cost of performance by over 25%."
“We appreciate the wonderful partnerships that we have with Adjust and TikTok. TikTok’s proactive solutions-oriented approach has shown great results for our marketing activities and unlocked the potential to reach a wider audience. And with Adjust, Traveloka has achieved remarkably better business performance. We look forward to continuing working closely with both Adjust and TikTok."
"The decision to migrate to Adjust was motivated by the need to optimize our tech stack. This meant finding a more effective MMP that could seamlessly integrate with other tools in our stack. We found Adjust’s interface easy to use but thorough in its functionalities. Now, our MMP dashboard is used not only by the marketing team but also by other business areas such as technology and product."
“The transition was remarkably smooth, and the level of support we received from the Adjust team met our needs perfectly. We appreciated Adjust’s meticulous planning, strategic execution, and commitment to success throughout our migration.”
"Adjust is one of the simplest analytic tools that make our lives easier. What lies beneath this simple interface is just like an iceberg. The waterfall reports we use in our process analysis, monitoring of the performance of our campaigns and the segments we establish anonymously via Audience Builder provide us a very detailed communication and analysis opportunity."