“For us in the beginning, and even now, the biggest thing that we cared about was whether people were actually trying out our product; not just downloading the app. The other metric that we cared about is the type of conversion - from trial to paying. With Adjust, we were …

"Adjust’s real-time monitoring transformed how we manage campaigns. Now, we can spot and resolve technical issues before they impact performance, which has been a game-changer for maintaining campaign efficiency."

"Moving to one unique attribution model has not only saved a lot of time, freeing up our marketing team and allowing them to work more on creative and strategy-based projects, but it has also been instrumental in helping us to quickly identify and prevent duplicate results."

"People that are interested in learning guitar will learn guitar, the problem is how do you generate that spark more broadly retargeting is huge for us.”

"When we advertised HEAT MVMNT in app stores, the app store manager claimed we had many downloads at a good cost per install (CPI). However, Adjust revealed that the number of downloads claimed by the app store was inaccurate because some installs occurred two to three weeks after the ad …

"The accuracy of LTV prediction has been significantly improved since DeNA adopted the tracking function."

"We were looking for a new approach to improve the performance of the ongoing re-engagement campaigns. With support from Adjust and Remerge, we successfully leveraged the uninstall events and achieved a 21% increase in the app reopen rate."

"Working with Adjust seemed like the most rational decision. Adjust stands for quality, which is highly important when you think about the most valuable assets they bring to our company - data. Adjust has quickly become a pillar in our decision-making process."

"Thanks to our internal data, we learned that user behaviour across desktop and mobile was quite different and that a purchase process can start on mobile and be finalized later on desktop."

"It helped us to make correct decisions based purely on correct install data. We make decisions and put effort into the right networks and partners. We are able to say to ourselves ‘Partner A brings us this kind of install, and we’re 100% sure that they’re not fraudulent."

"After enriching our internal data with Adjust raw data, we found that the digital channels we thought to be the best-performing turned out to be one of the lowest-performing due to some overlapping with our offline acquisition effort. With Adjust, we were able to immediately optimize our acquisition plan to …

"Together with Adjust’s user-level ad revenue tracking and MoPub’s impression-level revenue data, we were able to derive more precise ROAS calculations for our users that monetized strictly through ads. This gave us more insight into which channels to invest our marketing budgets."

"The Adjust Dashboard is fast and is extremely customizable. Their detailed filters let us drill into our campaigns from all angles and group together pieces of data that make decision making easier."

"We need to be efficient when deciding how to invest our money. This is crucial for us as the competition in this field is fierce."

"We track all of our apps with Adjust - both B2C and B2B. We have flexibility over what we track, and control over what we sync back to our database. Accuracy and depth of data, plus hands-on support are some of the main drivers of us working together."