"Since working with Adjust Automate, we’ve been able to improve the three KPIs we are focussing on most closely - install rates, install prices, and retention rates. Not only this, but we’ve also saved our marketing team countless hours previously spent on manually sorting data."
"Together with Adjust’s user-level ad revenue tracking and MoPub’s impression-level revenue data, we were able to derive more precise ROAS calculations for our users that monetized strictly through ads. This gave us more insight into which channels to invest our marketing budgets."
“We appreciate the wonderful partnerships that we have with Adjust and TikTok. TikTok’s proactive solutions-oriented approach has shown great results for our marketing activities and unlocked the potential to reach a wider audience. And with Adjust, Traveloka has achieved remarkably better business performance. We look forward to continuing working closely with both Adjust and TikTok."
“Adjust has fueled our data-driven marketing strategy. We use the data we get from Adjust to identify high performing ad partners, tackle ad fraud, and create audience lists to segment our users based on in-app behavior. Working with Adjust has helped us bring down costs and bring transparency into our ad budgets.”
"Foreign tool vendors operating in Japan often function more as sales offices rather than full-service support teams. However, Adjust stood out not only for its widespread adoption in Japan but also for its exceptional customer support and flexible approach. Through our interactions, we felt a strong sense of trust, ultimately leading us to confidently choose Adjust. They have gone beyond being just a tool provider and have been a valuable partner in our strategy."
"The ability to quickly create cohorts of users and pull them out of Adjust to send them to Facebook for example has been instrumental in re-engaging our users in real time."
"Thanks to Adjust, we can now analyze funnel efficiencies from ad impressions to lead conversion, giving us a better understanding of user needs and improving overall cost-effectiveness. We now have a data-driven approach to running multiple campaigns with tons of ad groups and ads."
“Switching to Adjustreally reduced our data lag. This highly increased the speed at which we are able to evaluate marketing campaigns to make decisions.”
"According to the ad industry, TV has been ‘dead’ for 10 years. But we haven’t found that to be true. TV remains the top mass-media channel for us and it has a great impact across sectors. Today, we attribute TV across continents and optimize campaigns at a much more granular level."
"The driving factor that led us to choose Adjust as our attribution partner is the ability to view aggregated cost data in the dashboard itself, so that we can gain a deeper understanding of which users bring the most value and monitor all of our campaign activity in one place. This information is crucial in making sure we spend our budgets wisely."
"Thanks to our internal data, we learned that user behaviour across desktop and mobile was quite different and that a purchase process can start on mobile and be finalized later on desktop."
"We plugged our source data from existing campaigns right into the app, seamlessly carrying on a conversation from the ad campaign down to the first purchase. Within the first initial tests, the conversion to buyer jumped up by 77%. Let’s say that’s enough to make sure we’ll be building this out for heavy production use."
"Adjust's SKAN toolkit helped us ensure that we are leveraging all SKAN measurement capabilities to understand our marketing efforts across networks, doubling our iOS installs."
"The Adjust Dashboard is fast and is extremely customizable. Their detailed filters let us drill into our campaigns from all angles and group together pieces of data that make decision making easier."
"Adjust's raw data callbacks enable us to be a truly data driven company. In marketing, we work with several departments that rely on the data coming from Adjust to make decisions. We can append as many parameters as we want which means we can get really granular with our insights."