“The significance of data, technology, and strategic frameworks in shaping campaign success cannot be underestimated in today's digital age. Our dedication to maximizing the power of data and implementing advanced modeling techniques has played a crucial role in achieving groundbreaking outcomes.”
"I don’t think any advertiser really understands the amount of fraudulent traffic they are dealing with until they activate the Fraud Prevention Suite. I can’t imagine doing any media buying without it now."
“Data reliability is of utmost importance because we want to make data-backed decisions across all of our marketing activities. Ensuring that the data sets we view are reliable and trustworthy becomes an important consideration for us.”
"Moving to one unique attribution model has not only saved a lot of time, freeing up our marketing team and allowing them to work more on creative and strategy-based projects, but it has also been instrumental in helping us to quickly identify and prevent duplicate results."
"Without Adjust, we would face a lot of SDK processes that would result in a lot of extra time and effort for mobile app integration and we’d have a lot of results that we wouldn’t be sure where to attribute - with a lot of duplicates."
“Unfortunately, Mexico is one of the markets where fraud is very common. I was able to leverage Adjust Fraud Prevention to demonstrate to stakeholders that we needed to turn off a few partners who were performing well–or so we thought. Our total installs went down, but our monetizable events grew, and we simultaneously hit an all-time low of rejected installs and an all-time high of new borrowers. We weren’t spending a big chunk of budget on ‘acquiring’ false users.”
"Thanks to Adjust, we have a complete view of all the data, and the reporting is automated. The best part is that ROI calculations are straightforward, so we can easily figure out which campaigns are working.”
"Adjust let us cluster users according to response channels, including media and the Bank’s touch points. Making our planning and targeting accordingly, resulted in great efficiency in our marketing budget."
"Thanks to Adjust, we were able to increase our efficiency. By knowing which users are coming from paid vs. unpaid channels, we were able to strategize our marketing efforts with our overall marketing budget in mind."
"Adjust is the best data tool for strong marketing intelligence. It’s easy to use and provides a level of support that can’t be beaten in the industry, even replying with world-class support late at night."
"As a digital only service, in order to increase ROI out of performance media, it is imperative to measure and understand each and every step of the user journey, we were able to do just that with Adjust."
"Yaqoot has to be 100% digital to generate its maximum business benefits. Digital does not mean channel, it means full automated and data driven processes through-out all customer journeys and internal work flows."
"We made use of Adjust tracking capabilities to dissect the Yaqoot app journey and unlocked optimization tactics that we activated via a seamless integration with performance channels. Our granular data driven approach generated a significant uplift."
"We are able to better understand user intentions on the Yaqoot platform thanks to Adjust user-level data segmentation and optimize paid channels to achieve desired user engagement."
“Automating workflows has been critical in us being able to scale campaigns the way we have. Since integrating with Automate Enterprise we’ve been able to test hundreds more creatives than we could in the past, without having to spend additional time or money.”