“We have people based in different regions and business is moving fast. Investments of time and budget into broad-based marketing strategies is no longer an adequate strategy.”

“B2B organizations with tightly aligned sales and marketing operations achieved 24% faster growth and 27% faster profit growth over a three year period.”

“With RollWorks view-through conversions insights, you can see which impressions are influential in generating pipeline, which you can’t see in other media buys.”

“We can now solve for our view-through haziness.”

“Historically, we’ve dealt mostly with internal combustion companies for traditional gas vehicles, but as we transitioned into more autonomous and electronic vehicle (EV) startups and mid-level companies, we needed effective ways to reach them.”

“If RollWorks wasn’t here, it’d be a lot more of a manual effort. We love that we can add contact level segmentation and Intent-based signals into a platform that’s all about getting in front of the right accounts. We’re going to let the data inform our next actions, but we’re …

“We were receiving a high volume of accounts, but needed something more quantitative than ‘a good logo to go after’ as a means for prioritizing our efforts.”

“We went to work identifying these target accounts and the individuals that these accounts that we wanted to run omni-channel campaigns to.”

“We always want to make sure we’re giving them leads that they're actually able to or want to be working. But we’re almost 100% remote, with limited resources, so nailing down our ideal target account list is difficult.”

“We struggled with generic messaging geared to only part of our target audience. In our industry, a product development person just cares about getting help for an upcoming deadline. Whereas a C-suite person would rather see ROI statements and financial proof. We just weren’t hitting the right personas with the …

“RollWorks has been instrumental in facilitating some big changes for Mixpanel. We’re now using RollWorks as more of a direct response channel, very similar to what we were using LinkedIn, Facebook or even paid search for. This has worked very well for us, allowing us to target a much larger …

“For companies in budding markets, the most efficient path to building brand awareness isn’t with inbound. It’s with targeted account awareness campaigns.”

“I would say that RollWorks isn’t just the software itself, it’s the partner and the people behind the tool that has helped make our program so successful. Being able to reach out to an account manager on a bi-weekly basis, being able to ask them questions and have them help …

"We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM."

"Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team."