"We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM."

“RollWorks has been instrumental in facilitating some big changes for Mixpanel. We’re now using RollWorks as more of a direct response channel, very similar to what we were using LinkedIn, Facebook or even paid search for. This has worked very well for us, allowing us to target a much larger …

“Rollworks has helped us reach and penetrate accounts that we've been struggling for years through their lead locator product, and help provide clarity into the effectiveness of advertising at each stage in the funnel through their accelerator program.”

"The ad framework that Izabella and Dialpad have deployed is one of the most sophisticated frameworks I have seen from any RollWorks customer. And the results really reflect that."

“We can now solve for our view-through haziness.”

“Historically, we’ve dealt mostly with internal combustion companies for traditional gas vehicles, but as we transitioned into more autonomous and electronic vehicle (EV) startups and mid-level companies, we needed effective ways to reach them.”

“If RollWorks wasn’t here, it’d be a lot more of a manual effort. We love that we can add contact level segmentation and Intent-based signals into a platform that’s all about getting in front of the right accounts. We’re going to let the data inform our next actions, but we’re …

“We have people based in different regions and business is moving fast. Investments of time and budget into broad-based marketing strategies is no longer an adequate strategy.”

“We were receiving a high volume of accounts, but needed something more quantitative than ‘a good logo to go after’ as a means for prioritizing our efforts.”

“We went to work identifying these target accounts and the individuals that these accounts that we wanted to run omni-channel campaigns to.”

“We always want to make sure we’re giving them leads that they're actually able to or want to be working. But we’re almost 100% remote, with limited resources, so nailing down our ideal target account list is difficult.”

“We struggled with generic messaging geared to only part of our target audience. In our industry, a product development person just cares about getting help for an upcoming deadline. Whereas a C-suite person would rather see ROI statements and financial proof. We just weren’t hitting the right personas with the …

“For companies in budding markets, the most efficient path to building brand awareness isn’t with inbound. It’s with targeted account awareness campaigns.”

“I would say that RollWorks isn’t just the software itself, it’s the partner and the people behind the tool that has helped make our program so successful. Being able to reach out to an account manager on a bi-weekly basis, being able to ask them questions and have them help …

"Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team."