Acxiom is a technology and services company that provides the data foundation for the world's best marketers. They enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
“As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom’s customer insights to inform our decision making about the best ways to engage with new customers. The clear way that Acxiom presented a comprehensive picture back of our customers made it accessible to a range of people within our business, and it is likely we will revisit this analysis as the brand moves forward.”
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