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Acxiom is a technology and services company that provides the data foundation for the world's best marketers. They enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
“The airport, parking operations, train service, and retail are all separate business units. But customers see Heathrow as one entity. If they interact with one part of the business, they …
“As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom’s customer insights to inform our decision making about …
"We’re committed to getting to know our supporters as people and purchased data sets clearly have an important role to play. Ultimately this targeted approach will help us to improve …
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