Acxiom is a technology and services company that provides the data foundation for the world's best marketers. They enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant.
"We’re committed to getting to know our supporters as people and purchased data sets clearly have an important role to play. Ultimately this targeted approach will help us to improve the overall efficiency of our fundraising operations – and that is key to the amount of money we can give to projects that transform children’s lives.”
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