“I would say the real central value that Widen brings to the Hootsuite brand is on making the universe of brand material so much smaller. People know where to go and they can have confidence that when they find an asset that it’s been created by the brand team, it’s …

“We've built elaborate systems around the DAM, leveraging Widen's API to create a photo management workflow. Widen's product is core to our current ecosystem.”

"The Widen experience has really made my workflow so much easier in terms of locating old files from previous employees. It also make sharing files with vendors so much easier than the old days of writing CDs or figuring out their FTP protocols. What a time waster those processes were! …

“We use it as a full production tool beyond asset management. It’s our image catalog for our designers. It’s our asset management for marketing purposes, and it’s our production tool for our newsletters.”

“If your brand looks quality and looks professional, and the materials you create look quality and professional, then you’re going to act and exude that same professionalism in all other areas of your work.”

"This ability to satisfy both ‘occasional’ and ‘power’ users is key to the effectiveness of the Widen system."

“Our goal is when we put something in the DAM, anybody can take that out and be confident that this is the final product that can go out to the public."

“We basically decided from early on that we wanted to build our ecosystem for digital asset management — or digital assets — so we would integrate our Widen Collective with our integration players and therefore will be able to use or share assets through those integration channels which will allow …

“There's nothing like seeing an illustration that's a flat jpg, and going, oh man, I need that element from it. Now we just go to the DAM and the original is there, the layers are there. It gives us access to all of that immediately, without having to find out …

“Implementing Widen into a business is one of the easiest things you can do simply because of the service that’s provided. I’ve never had an implementation as smooth as this - business continuity was real.”

“They are very happy that they have a place where they can upload all of their materials. There's only one place where it is located, and from there they can go wherever with it.”

“Remote working is essential to the nature of our work in global health and DAM software supports that well. It also keeps teams connected, enabling us to continue to share with the world stories that need to be told.”

“Honestly, the relationships with the people that work for Widen have been some of my favorite.”

“DAM has been really effective in facilitating access to our assets both internally and externally. We are connecting with the world better than we have ever before.”

“The Collective has made it easier and faster to search for and provide assets.”