“When a listener plays the skill, the API queries the DAM for the correct asset, transforms the metadata into the correct JSON format for Alexa, then sends it to the Alexa device for playback. The Alexa device pulls the audio file directly from the DAM based on the URL provided …

“Everything is really clean. So easy to use. I just love it.”

“The support options [at Widen] are incredible. They care about their users succeeding and come up with inventive ways to ensure it.”

"Widen was a great match. We wanted something that was SaaS-based and we wanted something that was adaptable."

“We're basically using fields that we put in the system specifically just to manage workflow, to be able to tag stuff so we can easily search, find it, and tell somebody, ‘Hey, you need to do this."

“We use it as a full production tool beyond asset management. It’s our image catalog for our designers. It’s our asset management for marketing purposes, and it’s our production tool for our newsletters.”

“If your brand looks quality and looks professional, and the materials you create look quality and professional, then you’re going to act and exude that same professionalism in all other areas of your work.”

"This ability to satisfy both ‘occasional’ and ‘power’ users is key to the effectiveness of the Widen system."

“Our goal is when we put something in the DAM, anybody can take that out and be confident that this is the final product that can go out to the public."

“We basically decided from early on that we wanted to build our ecosystem for digital asset management — or digital assets — so we would integrate our Widen Collective with our integration players and therefore will be able to use or share assets through those integration channels which will allow …

“I would say the real central value that Widen brings to the Hootsuite brand is on making the universe of brand material so much smaller. People know where to go and they can have confidence that when they find an asset that it’s been created by the brand team, it’s …

“There's nothing like seeing an illustration that's a flat jpg, and going, oh man, I need that element from it. Now we just go to the DAM and the original is there, the layers are there. It gives us access to all of that immediately, without having to find out …

“Implementing Widen into a business is one of the easiest things you can do simply because of the service that’s provided. I’ve never had an implementation as smooth as this - business continuity was real.”

“They are very happy that they have a place where they can upload all of their materials. There's only one place where it is located, and from there they can go wherever with it.”

“Remote working is essential to the nature of our work in global health and DAM software supports that well. It also keeps teams connected, enabling us to continue to share with the world stories that need to be told.”