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Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Datalicious is a data analytics consultancy that helps marketers improve their customer journey through the implementation of smart data-driven marketing strategies. Their team of marketing data specialists offers a wide range of skills suitable for any challenge, for both new and advanced businesses.
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group. They are a full service, integrated communications network and they work with 6 of the top 10 and over half of the top 50 global advertisers. They are in the business of getting people to fall in love with their clients’ products and services.
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