Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand what marketing efforts are working and which are not. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.
Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
Nugit is the Data Storytelling Platform for Enterprises and Technology Companies. With information overload being the new evolutionary hurdle, data storytelling puts a human perspective on the changing world of the digital era. It goes beyond a dashboard, democratising data so your audience can connect the dots and find the opportunities that matter. With Nugit’s Marketing Stories, Marketing departments and Agencies can gain a single view of their activities, identify opportunities, optimise and act. All the Customer Stories enable Sales and customer Operations teams to prove their platform’s value and create up-sell opportunities with automated, evocative data stories.