“I strategically use 800-NEW-CREDIT in our radio and newspaper ads to drive consumers to call our branch. I know that if we drive people to our website, they will search for 'payday loans' and find dozens of other short-term loan providers. By featuring the vanity number in our ads as …

“We have more control over our advertising campaigns, and can review their effectiveness. With the vanity 800 numbers and real-time tracking service, we can immediately look at the source of incoming calls after a campaign launches, and tie each response back to a specific media buy.”