What is Brand Protection Software?

Introduction

Brand protection software helps you to manage online information about your business’ services and products. It enables you to analyze online pricing and product details to ensure data is accurate and in compliance with corporate standards. The platform is utilized by enterprises that partner with resellers, where it is usually harder to control brand and product information on partner sites. Product managers can leverage this solution to track resellers, pinpoint violations, and implement brand policies and rules.

Brand protection software is generally a standalone program and it can integrate with e-commerce or pricing products. It is also vital to integrate it with a PIM (product information management) solution to offer pricing and product details.

Brand protection software offers the following features and advantages:

Helps track online pricing and product information

Pinpoint violations like MAP (Minimum Advertised Price)

Includes a repository of third-party sellers or resellers

Assists in monitoring violations and associated enforcement actions

Offers functionalities to implement pricing policies

Features of Brand Protection Software

Website Protection Intelligence

Enables you to monitor sites that ISPs have targeted for blocking. You can check if all pertinent domains/sub-domains as well as IP addresses are covered. Plus, you can pinpoint any new proxies and domains that are found post-blocking.

Content Protection Intelligence

Allows you to detect sites that stream pirated content.  

Advertising Monitoring

Enables you to find out if your adverts are displayed in undesirable places and obtain the needed intelligence to act.

Clustering Intelligence

Allows you to automatically link infringements across social websites and accounts, and detect coordinated networks of violating activity. For instance, in 2019, an international brand utilized clustering intelligence to detect a network of more than 500 social platform accounts that promoted thousands of infringing URLs on numerous websites.

Machine Learning and Artificial Intelligence

Permits you to understand the way counterfeiters describe products using keywords. You can then constantly change search criteria to adapt.

Image Recognition

Enables you to identify counterfeit products which resemble the original but do not utilize the official brand name.

Keyword Monitoring

Allows you to monitor the most vital keywords related to your brand or products and show up in product listings.

Benefits of Brand Protection Software

With brand protection software, you can find and remove unofficial and fraudulent sites and mobile apps, and also find legit applications in unauthorized stores. Detect unapproved utilization of your logo across competitor and partner sites.

Pinpoint fraudulent or unauthorized social platform accounts that are impersonating your brand, company and employees.

Identify phishing attacks at a speed and scale. The software’s anti-phishing feature can integrate with abuse boxes and differentiate phish from spam. It offers prioritization and remediation benefits too.

Learn about every domain registered outside and inside your corporate registrar and the related WHOIS contact.

Tackle domain infringement and stop brand abuse instances like scam sites, phishing pages and counterfeit sites for fake software updates, travel offers and jobs, as well as spear phishing and malware attacks.

Stop the activity of unauthorized mail servers functioning from branded domains.