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BrandVerity develops monitoring tools that make the Internet a more trustworthy place for brands. The basics of digital marketing aren’t that complicated. Consumers want to interact with brands they can trust. Brands want to earn consumers’ trust. But when a brand is distributed across various marketing channels, websites, and pages, that trust can be tough to establish.
Digimarc (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Discover® platform featuring the imperceptible Digimarc Barcode for automatically identifying and interacting with virtually any media. The platform enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. They can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio, with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally.
Red Points is the world’s most widely used solution against counterfeits, brand impersonation, and piracy. Over 1,300 organizations trust Red Points’ platform to protect their consumers across all digital channels—marketplaces, websites, social media, ads, apps, domains, and more. Today, while AI is aggravating the speed and reach of brand infringements, it is also the strongest ally against them. Red Points’ AI models are trained on over 2.7 billion monthly data points, representing the largest brand protection dataset ever gathered. In a time when data defines AI’s reliability, Red Points’ edge is the unparalleled precision of their results. Born in Barcelona, and based in New York, Red Points leads the way in safeguarding brands with technology and protecting consumers worldwide.
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