ZWO works to transform their clients'​ customers into communities of thoughtful, involved, passionate advocates. They do this through cause, community, customer experience, influencer, & word of mouth marketing – particularly using web, social media, & web 2.0 tools. Their expertise in strategic counsel, marketing direction, & brand development for local, state-wide, national, and international clients has allowed them to serve clients in diverse industries, including apparel, student housing, sports, events, youth, economic development & non-profit segments.