"It is more effective to organize navigation by themes, rather than NEMA’s organizational structure, because users are primarily action oriented."
"When users are not able to to find the information they need quickly, they consult with multiple people which uses more company time and resources than is necessary."

Cooper is a design and strategy firm with offices in San Francisco and New York City. They work with companies to create products and services that people love. They’ve designed everything from medical devices to consumer products to sophisticated business tools.
Rareview is a full service design-driven marketing agency with award-winning execution run by two brothers. Powered by design and fueled by marketing, Rareview help companies grow by connecting people and brands. They are a human-centered agency building brands in a digital world. By combining strategy and design, They craft and build experiences between companies and their customers.
Weebly is a consumer service that gives people a surprisingly easy and affordable way to create a site that is as unique as they are. Weebly lets entrepreneurs start something and showcase their work. With a Weebly site, people can communicate with their clients, promote their works to potential buyers, share their story with like-minded people, and be an authority on personal and professional interests. Weebly offers a range of pricing options, including a free plan and premium plans starting at $4/month. Weebly sites are optimized to work brilliantly across computers, phones and tablets.











