"We asked Zeus to concept how our brands could work together to inspire the retailer — covering everything from cobranded hangtags to website to social activations to in-store merchandising, etc. All of the ideas were received extremely well — and it really energized the team that presented them."

"It was also interesting to see an approach that went outside of just communicating technical and scientific values and specs. There was a huge emotional component to the work and we brought that value all the way to the consumer forefront. It became a proof point — and we knew …