“In the design department, we often spend a lot of time developing designs for sportswear. Since the beginning of Kaze Club, we knew this moment would come and we understood the need for a tool or something that would allow anyone to create their own design without any limitation. And …

“We said how are we going to make it so people can pre-visualize and then customize products, so that they can see what they are doing, before taking it to production, so that the customer feels much more comfortable with what they are doing and has much more confidence.”