“The ability to track and assess our competitors’ efforts is vital for the success of our digital campaigns. Yesmail Market Intelligence is quick, simple, and self-explanatory, and delivers on all of our competitive reporting needs.”
"Yesmail’s Deliverability Intelligence tool is phenomenal. It provides a detailed view of our inboxing rates by ISP and includes deliverability data beyond anything we’ve seen in the market. It enables us not only to monitor our campaigns, and identify any issues that require attention, but it also provides a great gage for our segmentation practices. It shows us what programs and audience segments need attention based on how they inbox and enables us to fine-tune them accordingly. As an added bonus, it is extremely easy to use compared to other tools out there."
"During 2012, our email program for a large national retailer was hit with unexpected and severe bulking issues due to rapid and mysterious changes in inboxing rules of several major email providers. This was an urgent matter as these customers made up nearly 30% of our regular audience. Yesmail's Deliverability team helped us track down and address the causes. Their tests, advice and recommended data scrubs helped us bring our inboxing back up to nearly 100% per email blast. Since then, their ongoing weekly Deliverability Intelligence Reports and team member outreach help us maintain our sender reputation and avoid potential problems with bulking and other deliverability issues."
"We have built an exceptional partnership with Yes Lifecycle Marketing and they have been extremely responsive to the changing needs of our business. They are a trusted resource and are often our first phone call to understand how to best leverage our data for new marketing initiatives. "