Xibo believe that digital signage should be available for all businesses, regardless of industry, size, budget, skill set or technological knowledge. They pride theirselves on being Open Source, and even though they have commercial offerings, Open Source is their heart, and always will be. Digital Signage was still an emerging trend in 2004, when Xibo entered the market. While larger corporations were in the early stages of adoption, many businesses did not recognise the benefits of a digital signage solution.