“Don’t limit yourself, don’t get entrenched in your own assumptions and avoid being overly technical. Agencies often try to force over-engineered communication strategies onto founders. We’d advise against that. Customers are looking for authenticity. Think carefully about the USP of your idea or product and how you can communicate this message to your customers authentically and across all communication channels. Believe in yourself, be daring in your communication, but above all be creative in your choice of medium. As a food company, we work with different channels at the same time. These include influencer relations, YouTube, Instagram and podcasts.”
“We were very lucky to have a working prototype."
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